In 2022 a small business, any business or platform for that matter, has 3 seconds to grab attention and another 3 to 4 seconds to maintain that user. 7 seconds is the difference between your company getting a new lead, customer, sale or being skipped over.
On top of everything else you have to do as a business owner, marketer, entrepreneur..video can seem the most daunting. Daily trends, types of cameras, where to post, how to actually make it, how to edit it, is it even good??
You know video is important for your small business, otherwise you wouldn’t have looked it up! But how important is it?
Owners and Marketers agree video helps:
• Build Brand Awareness by at least 70%
• General Sales by well over 30%
• Growth (social media, lead generation) by over 49%
• Biggest of all, over 70% of customers report they prefer video to text ads
Beside advertising for your small business, which video definitely will do and help make you stand out, partnering with a production company like Stormin’ Arts Productions can help push out news, updates, events and anything exciting happening with your company.
Yes video is intimating…but it doesn’t have to be! Start with your phone and start recording what makes you, YOU! Showoff your small business’s personality, unique culture and amazing customers.
But DO IT. It is the difference between you and your competitors. And do it often. Daily. You will very quickly see the payoff.